I.E. Live Market Nite was founded by Dwaine Radden Sr. His unique and innovative marketing strategy was created to help unify the community and local business after the Pandemic. I.E. Live Market Nite’s monthly event drives traffic to the San Bernardino and Muscoy areas to help stimulate the economy and rejuvenate the community. The I.E. Live gives musicians the opportunity to be highlighted in the community and featured on stage for a live performance and win studio recording time. The market Nite will allow local businesses and vendors to expand and/or rebrand their customer base while reconnecting with the local and surrounding community.